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The Benefits of Account-Based Marketing for B2B Sales!

Posted by By Kannan_Kasi March 15, 2023Posted inAccount Based Marketing, Aligning with Prospects, benefits, Business Hacks, Customer Experience, Customer Focus, Customer Relationship, Customer Relationship, Customer Satisfaction, Earn Trust, Large Account Management, SalesNo Comments
Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…
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Renewing old relationships!

Posted by By Kannan_Kasi May 13, 2022Posted inAccount Based Marketing, Customer Relationship, Customer Relationship, Large Account Management, Problem Solving, SalesNo Comments
That was a publishing company. They were our customers. But no one had visited them in years. One fine day, I visited them. I was allowed to meet the owner.…
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Sales pressure & Customer resistance!

Posted by By Kannan_Kasi April 6, 2022Posted inAligning with Prospects, Customer Experience, Customer Relationship, Customer Relationship, Customer Service, Large Account Management, Sales, Sales Methodology, Sales Process, Strategy, Success TipsNo Comments
When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was…
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Why your customers are buying your products?

Posted by By Kannan_Kasi October 28, 2021Posted inAccount Based Marketing, Aligning with Prospects, Artificial Intelligence, Big Data, Customer Relationship, Large Account Management, Problem Solving, Prospecting, Sales, Sales Process, Strategy, Success TipsNo Comments
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
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How to build trust?

Posted by By Kannan_Kasi May 6, 2021Posted inAccount Based Marketing, Customer Relationship, Inspiration, Large Account Management, Sales, Success TipsNo Comments
How to build #trust, when meeting a new client? Be genuine.Do not rush things.Don't give a sales talk.Get to know them better.Add value. These are some of the things that…
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New Sales Playbook post Covid-19!!

Posted by By Kannan_Kasi September 24, 2020Posted inAligning with Prospects, branding, Customer Experience, Customer Relationship, Customer Relationship, Inspiration, Motivational, Prospecting, Sales, Sales Motivation, storytelling, Success TipsNo Comments
Covid-19 has altered the business landscape. Forever. Sales playbook that we used so far does not work anymore. Post Covid-19, I don't think we are going to return to the…
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LinkedIn Tip: How to network!

Posted by By Kannan_Kasi August 14, 2020Posted inCustomer Relationship, Inspiration, LinkedIn, Marketing, Motivational, Networking, Prospecting, SalesNo Comments
If you want to connect with someone you don't know, here is a tip: First follow them. They will get a notification that you followed them. They will look at…
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Add Value, not Tax!

Posted by By Kannan_Kasi August 7, 2020Posted inConsultative Selling, Customer Experience, Customer Relationship, Customer Relationship, Inspiration, Marketing, Motivational, Prospecting, Sales, Sales Methodology, Sales Motivation, Sales Process, storytelling, Success TipsNo Comments
Once I was pretty late into an Account. The deal was almost signed when I entered. I couldn’t change it. Then something happened. I did the unusual.First, I didn’t walk…
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Conversation Starters!

Posted by By Kannan_Kasi August 6, 2020Posted inCustomer Relationship, Customer Relationship, Inspiration, Motivational, Sales, Sales Process, Social Selling, Success TipsNo Comments
How are you? That's weird & not what you should be asking your prospects or customers. It doesn't mean anything. Certainly not a conversation starter. For you to have a…
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Optimism can win business!!

Posted by By Kannan_Kasi August 3, 2020Posted inCustomer Relationship, Customer Relationship, Motivational, Sales, Sales Motivation, Sales Process, Success TipsNo Comments
Little bit of negativity is enough to spoil. Imagine two glasses, half-full, one with water & another with coffee. Take one spoon of water & mix it into coffee. You…
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