In the fast-paced world of sales, meeting and exceeding your targets is not just a goal; it's a necessity. If you're looking to boost your sales and streamline your processes,…
Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…
That was a publishing company. They were our customers. But no one had visited them in years. One fine day, I visited them. I was allowed to meet the owner.…
When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was…
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
How to build #trust, when meeting a new client? Be genuine.Do not rush things.Don't give a sales talk.Get to know them better.Add value. These are some of the things that…
Covid-19 has altered the business landscape. Forever. Sales playbook that we used so far does not work anymore. Post Covid-19, I don't think we are going to return to the…
If you want to connect with someone you don't know, here is a tip: First follow them. They will get a notification that you followed them. They will look at…
Once I was pretty late into an Account. The deal was almost signed when I entered. I couldn’t change it. Then something happened. I did the unusual.First, I didn’t walk…