Why do you find Pizza Hut next to Domino’s?
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…
Life Time Value [LTV] of a Customer
Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are…
Segmentation
Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results.…