Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How many times have we seen 'just out of college' kids carrying some books, stopping you on the pathway or door-knocking and saying: "This is not for Sale. This is…
My Wife, Son & I were travelling back to Bangalore from Chennai in a night train once. We got in to the train about 15 minutes before departure. That's because…
John Barrows & M. Jeffrey Hoffman conducted the webinar "John Barrows Goes Back to School: Rediscovering the “Art” of #Prospecting" yesterday or today [depending on where you live :)]. I…
For every success story that I report there are 99 other stories where I have miserably failed. A friend asked me to write about my failures so that we can…
I am passionate about Sales. I truly believe that Sales is one profession that is unlike any other. Come to think of it, all the sales folks across industry verticals…
I happened to watch a portion of a documentary on marathon running. What I learnt is that it calls for more preparation than what is required for a sprint. Endurance…
American football player Knute Rockne said this: “When the going gets tough, the tough get going.” When floods or Tsunamis cause a havoc, we have seen people rising to the…
It makes me think. Where do I really get ideas to write? It's a beautiful rainy day. Sitting by the side of the window in our beautiful office, my thoughts…